Approved ASBAS Advisors

Josh Horneman

Josh HornemanJosh runs three small businesses that deliver coaching, business planning and
strategy, software development and film production. He has spent 10 years
working across a variety of sectors focused on strategy and growth from a
whole of business perspective.


  • Diploma of Professional Coaching – Professional and Business Coaching
  • Bachelor of Communications


  • Business and Professional Coaching
  • Start-up Advisory
  • Sales and Business Development
  • Business Planning and Forecasting
  • Social Media Strategy and Execution
  • Tender/Bid Writing
  • Permanent/Contract Recruitment

Pauline Tarrant

Pauline TarrantPauline Tarrant has a passion for people performance and has spent her entire working life helping organisations, teams and individuals perform at their best. She owns and operates a successful HR consulting business and her knowledge base comes from a Masters in Human Resource Management and over 18 years of HR experience. This includes hospitality, pharmaceuticals, retail, logistics, manufacturing and IT along with not for profit and public sectors.


  • Masters in Human Resource Management (Bristol Business School, UK)
  • Fellow of the Australian Human Resources Institute
  • Registered Hay Job Evaluator
  • Lominger Architect accredited practitioner
  • Click! Colours Facilitator
  • Train the Trainer certified
  • Business Administration NVQ IV
  • Accounting & Finance NVQ III
  • Customer Service NVQ III
  • Former City of Canning Councillor
  • Business owner

Sandra Tricoli

Sandra TricoliSandra Tricoli is the Director at Savvy Creations PR; a public relations,
marketing and events agency in Perth. Sandra has worked with businesses of
all sizes and is passionate about helping businesses increase their visibility
through the use of PR and social media in the digital space.


  • Digital Marketing, Social Media Marketing
  • Public Relations, Events Management


  • Bachelor of Mass Communication majoring in Journalism and Public Relations
  • Diploma in Business Management

Jo Saunders

Jo Saunders

In the era of social business, to be found, remembered and chosen it is important to build visibility, establish authority and earn influence in the connected economy. And you don’t want ‘social media’ to become another time-consuming chore on your growing to-do list.

Jo Saunders is an international LinkedIn strategist, author and social media educator who shows leaders and teams how to increase visibility, amplify authority and earn influence using LinkedIn and social marketing tools.

Ranked as a top LinkedIn Expert by Klout, Jo was named #2 LinkedIn Expert in Asia Pacific for 2018 by the Social Media Marketing Institute. and is the only Australian LinkedIn expert to be invited to speak at Social Media Marketing World, the biggest social media conference.

Jo is the co-author of ‘Get Good or Get Off – A guide to getting it right on social media’, a host of #LinkedInLocal in Perth and video series #TheLinkedInCouch.

Frances Blackie

Frances BlackieFrances is a Managing Director at FWRD Rewarding Databases; a boutique CRM
Consultancy which specialises in supporting small businesses with the set-up and
use of Zoho CRM.


Customer Relationship Management
Database Management
List Building &Email Marketing
Public Speaking
Marketing and Social Media Strategy

Bachelor, International Fashion Marketing

Winnie Lai Hadad

Winnie Lai Hadad
Winnie was born in Hong Kong and educated in Hong Kong, Malaysia, Melbourne and Perth. Her qualifications include Juris Doctor, Arts, Commerce and a Master in Science (mineral economics).

Winnie has worked in the resources, finance, logistic, and manufacturing industries. She has expertise in change management, corporate governance and business process improvement and has been involved in listings on the Australian Securities Exchange, including companies involved in iron ore (both magnetite and direct shipping ore).

She has been involved with both inbound and outbound Chinese investments. Her past roles include implementing Coca-Cola bottling strategies into greater China and administering the first Chinese direct investment in an iron ore mine in the Pilbara Region of Western Australia.

She is admitted to practice as a lawyer in Western Australia and has worked as a specialist advisor for a national law firm. She is a professional interpreter for Mandarin and Cantonese, holding accreditation by the Royal Melbourne Institute of Technology and the National Accreditation Authority of Translators and Interpreters (NAATI).

Reg Sorrell
Reg Sorrell

Reg Sorrell of Online Videos Perth is passionate about helping businesses take
advantage of the worlds insatiable appetite for digital content. Having witnessed
the world go video crazy, Reg saw the opportunity to take his extensive TV
production background and help business leaders produce engaging video

Video is one of the fastest ways to build a relationship with your market. Reg is
passionate about showing business people how video can be used as a tool to
increase lead generation, convert browsers into buyers and eventually increase profits.

Reg worked in UK TV for 10 years. Shows include; “Big Brother’s Little Brother” hosted by Russell Brand, “I’m Famous & Frightened: Get Me Out of Here”, “Ghost on the Underground”, “Property Ladder” hosted by Sarah Beeney and “House Auction”. He also has 6,000 hours as a Studio Director in UK TV.

When he isn’t behind a camera or planning video strategy, you will find Reg at
the basketball.

Grace Horneman

Grace HornemanGrace founded Perth’s fastest growing dance event company that she grew in
under two years through her background in sales and marketing. She now
focuses her time helping businesses learn how to utilise social media to improve their sales and grow a stronger brand presence that will connect with their
target market authentically. Grace achieves this with her trialed and tested
methods in brand activation, development and content creation.

Grace has over eight years of business, sales and marketing experience in a range of different industries that include but are not limited to;

  • Dance, Fitness , Family Law
  • Fashion Design , Makeup Artistry, Retail and Sales


  • Social Media Strategy and Execution
  • Brand Activation and Development
  • Content Creation and Scheduling
  • Social Media Marketing, Instagram, Facebook, Canva


  • Marketing Workshops – Villa Management
  • Social Media Marketing Training – Sarah Haslam
  • Diploma of Fashion Design and Technology
  • Certificate II in Business

Kylie Telfer
Kylie Telfer

Kylie Telfer is a highly skilled strategist and facilitator with over 20 years’
experience across a broad range of industries and disciplines. Kylie designs and
delivers bespoke strategic engagements that enable her clients to imagine, plan
for and realise their ideal future. Kylie brings skills in strategic planning, process
improvement, marketing and brand planning, training and facilitation,
stakeholder engagement and strategic communications.

An exceptional communicator and strategic thinker, Kylie is able to synthesize
ideas and data from multiple sources to articulate clear and compelling strategies
that inspire and mobilise people to work together towards a shared goal.

Kylie is authentic, thoughtful and conscientious. She is able to engage, influence
and collaborate with people from diverse backgrounds and across all levels of an
organisation. She has a track record of delivering complex projects, working with
diverse and multidisciplinary teams to deliver meaningful and strategically
aligned outcomes.


  • Masters in Business Administration (Advanced, Marketing Major) (2000),
    Graduate School of Management, University of Western Australia. Recipient of
    Director’s Letter for Academic Excellence
  • Bachelor of Arts (Arts Management) (1996), Western Australian Academy of
    Performing Arts, Edith Cowan University

Malcolm Bull

Malcolm Bull Malcolm Bull has over 20 years in online retail and marketing, direct to consumer and B2B, working with startups to multinational companies has given him a wealth of hands on, real world experience and an ability to understand how to evaluate and translate a business or marketing plan into reality on the web.

As with all websites, Malcolm knows how essential it is to market your goods and services online to ensure the right users find your site, understand your message and in the case of e-commerce, make a transaction. Online marketing and websites are inseparable and therefore 20 years in the industry also translates to a full and in-depth understanding of this part of the business.

Malcolm is the director of Spring Web Solutions based in Perth WA. The agency specialises in E-commerce digital solutions and websites, Corporate/ Business Communication Websites and Investor Focused ASX compliant Websites for the Mining and Resources Sector as well as building custom online software solutions for all areas of business.

Megan McDonnell

Megan McDonnellMegan is the Creative Director of a Marketing and Graphic Design Company,
and has experience across a spectrum of industries including, luxury consumer
goods through to the Petrochemical Industry and Hospitality arena.
Megan has a creative integrated approach to the design, strategic development
and communication aspects of Marketing and Branding.


  • Branding, Social Media, Marketing Strategy, Graphic Design,
    Website Design, development and optimization
  • Digital, Print and Experiential Marketing Communications and Strategy


  • Bachelor of Commerce (Marketing)
  • Graduate Certificate of Public Relations
  • Certificate of Visual Merchandising
  • Member of AGDA (Australian Graphic Design Association)
  • Member of the AMI (Australian Marketing Institute)

Amanda Walker (Wheatbelt)

Amanda WalkerOriginally a science graduate, Amanda brings her analytic skills to business and a keen eye for data. Amanda is currently the Managing Director at Yerecoin Traders, a General Store, Cafe and Rural Merchandise store in the Wheatbelt; and Director at The Farm Co, an online agricultural supply specialist.

Amanda has over 15 years’ experience working in regional small business, using strategic business development to grow and diversify her business; which includes the successful integration of ecommerce and online marketing channels.

Amanda also engages as a strategic partner and mentor to a range of Wheatbelt based small businesses; delivering bespoke business development solutions that drive strategic results.

Amanda is the Chair of the Wheatbelt Business Network, the region’s largest business association and brings many networks and insights regional business owners. She is a strong advocate for business and looks to the bigger picture when approaching challenges.


  • Graduate Australian Institute of Company Directors
  • G.Dip Business
  • M.Sc.
  • B.Sc.

Tori Kopke – 20/20 Marketing Solutions (Wheatbelt)

Tori KopkeTori Kopke is a marketing strategist and small business guru, here to help you navigate the digital landscape. She has over 10 years experience in marketing and if you’ve ever met her you know it is an absolute passion. She loves working with small and regional businesses. Whether workshops, personalised training or a customised service package, there is sure to be a perfect match with Tori.

Tori was frustrated by agencies that overcharged and under delivered, constantly misinterpreting what it meant to be a regional business. It was from this frustration and undeniable passion that 20/20 was born. Tori works to create a strategy that is going to build your brand, and leave you with a confident ROI.

Tori wants to empower business owners to create fantastic content and a multi platform strategy that works across digital and traditional mediums. This desire to educate and empower is now packaged into our training and development sessions.


  • B. Science
  • Dip Logistics
  • Cert Financial Management
  • Cert Online Marketing

Caroline Robinson – Wheatbelt Business Network

Caroline RobinsonFounder of the Wheatbelt Business Network, the region’s leading and largest business association, Caroline is responsible for the strategic direction of the WBN and is the lead for the consultancy unit.

Caroline has strengths in strategic and business planning, governance and facilitation.

She enjoys helping businesses connect and grow and can bring many networks to small and medium business.

She can take a strategic overview of your business and help you with strategy, action plans, networks and ideas.


  • Graduate Australian Institute of Company Directors
  • B. Commerce
  • Dip, Education