A focus on strategy, communications and customer experience.
Ben started his career as an advertising creative working for global agencies and networks including Clemenger BBDO, Grey Worldwide and 303 Lowe in markets from Hobart and Perth to Canberra and Manchester.
With business partner Scott Sanders, they founded The Cut in 2009, and chose Shopify as a specialisation in 2010. The Cut are now focussed on helping businesses to open online stores using the Shopify platform. They are Shopify Expert Partners, and the only Shopify Plus Partner Agency in WA. The Cut also host a podcast called ‘The Shopify Dropify’ and host Perth’s ecommerce meetup events.
Ben’s focus has always been on strategic communication solutions, and these days, those skills translate nicely into ecommerce and digital branding.
On ecommerce projects, Ben helps businesses refine their brand and communications to become more relevant and engaging to their customers, and subsequently build engagement, optimise customer experience and increase sales conversions.
Outside of the office, Ben is married to Parisa, with a 12 year old daughter Olivia, two cats and a dog called Bailey. They live in Fremantle and Ben enjoys family time, mountain biking, running, the beach, cooking and optimising his lawn and garden.