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About Us

The core purpose of Business Station is to help small businesses thrive. We facilitate, encourage and promote economic development in WA, QLD and NT by enabling and supporting the establishment, growth and ultimate success of new and small businesses.
A photo of the Business Station Team.

The Business Station Team

Our People

Business Station is run by an energetic bunch of professionals who are passionate about empowering Australian businesses. The core purpose of Business Station is to help small businesses thrive. We facilitate, encourage and promote economic development across WA, QLD and NT by enabling and supporting the establishment, growth and ultimate success of new and small businesses. To find out more about our amazing team of superhumans, visit one of our spaces or explore our programs.

Mission & Vision

Our board members help to ensure all strategic decisions are made to help us achieve our vision to see small business owners be successful, individuals flourish and communities grow and our mission to accelerate small business owner’s success and sustainability to enable their goals and aspirations to be achieved. The role of the Board includes:
  • Establish the organisations vision and mission
  • Review and approval of large expenditure
  • Provide strategic guidance and support
  • Determine and monitor products, services and programs
  • Monitor and manage financial resources
To learn more about our board members, click on their profiles!
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Photo of Eunice Sari, ASBAS advisor.
Eunice Sari
User Experience
Matthew Burke Headshot
Matthew Burke
Financial Affairs advice

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Collaboration & Recognition

Business Station and the programs delivered by Business Station and our partners are critical to the success of many small businesses across Australia. The delivery of a consistent brand and voice across all communications is important for us, and all of our partners. Consistency allows our clients and beneficiaries to easily and quickly recognise services we are all providing, and builds a strong foundation for respect, recognition and mutually beneficial engagement. We look forward to furthering our relationships and building our brand into becoming the voice of small businesses in Australia. The only way we can achieve this is through consistency.

Success Stories

BUSINESS NAME: Home Design for Profit
Program(s) Used:
THEIR STORY: Based in Perth, Home Design for Profit is an interior design company providing Australians with customised home improvement, design, and styling services. The Digital Solutions program helped owner Catherine Maull with the changes she needed for her website, allowing her to access and gain control over it. On how…
BUSINESS NAME: Farm Life Fitness
Program(s) Used:
THEIR STORY: Farm Life Fitness offers online professional health and wellness support, providing lifestyle coaching for rural Queensland businesses. Prior to engaging with the Digital Solutions program, owner Louise O’Neill said one of the challenges she faced was knowing how to make the most of her social media accounts and ways…
BUSINESS NAME: Natural Health Consultancy
Program(s) Used:
THEIR STORY: Ricky Hay is a qualified nutritionist and the founder of Natural Health Consultancy. He makes his own products including plant-based proteins and superfoods. One side of his business entails developing products and the other is to raise the brand’s media profile. After coming back to Australia from the UK,…
BUSINESS NAME: Cups and Muffs Cafe
Program(s) Used:
THEIR STORY: Cups and Muffs Cafe is a coffee shop located at CQ University in Rockhampton, Queensland. Business owner Amanda Willie said she wasn’t very technical prior to engaging with the Digital Solutions program which was challenging as social media was the main way she advertised her business and is crucial…
BUSINESS NAME: Cindy Parsley Coach
Program(s) Used:
THEIR STORY: Cindy Parsley is a business coach specialising in providing support to dentists, helping them become better leaders and better versions of themselves so they can take their businesses to the next level. Prior to accessing the Digital Solutions program, Cindy had a business plan but didn’t know how to…
BUSINESS NAME: 3DPRINTRV
Program(s) Used:
THEIR STORY: 3DPRINTRV is a 3D printing business based in Queensland which is mainly focussed on retail sales, printing files for clients and assembling the final print products for them. Owner Royce was having trouble creating a marketing plan and had a knowledge gap when it comes to marketing, digital marketing…
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Strategic Partners

Treeti Business Consulting
In partnership with Business Station, Treeti is the local delivery partner for the ASBAS program and the EFS program. Treeti Business Consultants are strategy and implementation specialists committed to helping your business grow and…
A logo of Treeti.
Regional Development Australia Brisbane
RDA Brisbane, in partnership with Business Station, is delivering the Digital Solutions program throughout Queensland. The scheme delivers low cost, high quality, digital advisory services to small businesses, to help them increase their online…
A logo of Regional Development Australia.
City of Joondalup
The City of Joondalup is part of the Small Business Friendly Local Government (SBFLG) initiative, which was developed by the Small Business Development Corporation (SBDC). As part of this initiative, the City partners with…
The City of Joondalup is part of the Small Business Friendly Local Government (SBFLG) initiative, which was developed by the Small Business Development Corporation (SBDC).
Edith Cowan University
ECUBIC was established in 2003 following the receipt of grant funding from the Commonwealth Department of Employment, Workplace Relations and Small Business as part of their Business Incubator program. The City of Joondalup and…
ECUBIC was established in 2003 following the receipt of grant funding from the Commonwealth Department of Employment, Workplace Relations and Small Business as part of their Business Incubator program.
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