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About Us

The core purpose of Business Station is to help small businesses thrive. We facilitate, encourage and promote economic development in WA, QLD and NT by enabling and supporting the establishment, growth and ultimate success of new and small businesses.
A photo of the Business Station Team.

The Business Station Team

Our People

Business Station is run by an energetic bunch of professionals who are passionate about empowering Australian businesses. The core purpose of Business Station is to help small businesses thrive. We facilitate, encourage and promote economic development across WA, QLD and NT by enabling and supporting the establishment, growth and ultimate success of new and small businesses. To find out more about our amazing team of superhumans, visit one of our spaces or explore our programs.

Mission & Vision

Our board members help to ensure all strategic decisions are made to help us achieve our vision to see small business owners be successful, individuals flourish and communities grow and our mission to accelerate small business owner’s success and sustainability to enable their goals and aspirations to be achieved. The role of the Board includes:
  • Establish the organisations vision and mission
  • Review and approval of large expenditure
  • Provide strategic guidance and support
  • Determine and monitor products, services and programs
  • Monitor and manage financial resources
To learn more about our board members, click on their profiles!
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Alex Hall
Digital Content Creation

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Collaboration & Recognition

Business Station and the programs delivered by Business Station and our partners are critical to the success of many small businesses across Australia. The delivery of a consistent brand and voice across all communications is important for us, and all of our partners. Consistency allows our clients and beneficiaries to easily and quickly recognise services we are all providing, and builds a strong foundation for respect, recognition and mutually beneficial engagement. We look forward to furthering our relationships and building our brand into becoming the voice of small businesses in Australia. The only way we can achieve this is through consistency.

Success Stories

BUSINESS NAME: Cindy Parsley Coach
Program(s) Used:
THEIR STORY: Cindy Parsley is a business coach specialising in providing support to dentists, helping them become better leaders and better versions of themselves so they can take their businesses to the next level. Prior to accessing the ASBAS program, Cindy had a business plan but didn’t know how to prioritise…
BUSINESS NAME: 3DPRINTRV
Program(s) Used:
THEIR STORY: 3DPRINTRV is a 3D printing business based in Queensland which is mainly focussed on retail sales, printing files for clients and assembling the final print products for them. Owner Royce was having trouble creating a marketing plan and had a knowledge gap when it comes to marketing, digital marketing…
BUSINESS NAME: Perth Hills Speech Pathology
Program(s) Used:
THEIR STORY: Diana van der Walt is the owner and manager of Perth Hills Speech Pathology. Perth Hills Speech Pathology provides mobile speech, language, communication and literacy support to children. Prior to using the ASBAS program, Diana was having trouble with human resources, specifically issues with employment contracts. After accessing one…
BUSINESS NAME: Charley Yoga
Program(s) Used:
THEIR STORY: Charley Yoga is a yoga school that runs sessions across Applecross, Bateman and Fremantle in WA. Owner Charley Hickey engaged with the ASBAS program as she was needing guidance on setting up her new website and wanted to refresh their social media presence. With help from advisors Lisa Kniebe,…
BUSINESS NAME: Arbonne
Program(s) Used:
THEIR STORY: Sharon Gleeson is an Arbonne health coach who helps people to live a sustainable low-toxin healthy lifestyle by overseeing what they put on and in their body. Prior to engaging with ASBAS, Sharon says she was facing challenges with writing copy for her website and needing support to ensure…
BUSINESS NAME: Berry Good Produce
Program(s) Used:
THEIR STORY: Located in Rockhampton, Berry Good Produce is a fruit and vegetable shop owned by Mark Berry. Prior to receiving ASBAS advisory services, Mark had little understanding of social media and didn’t know how to use it. “I now know how to use social media and have gained more knowledge…
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Strategic Partners

Treeti Business Consulting
In partnership with Business Station, Treeti is the local delivery partner for the ASBAS program and the EFS program. Treeti Business Consultants are strategy and implementation specialists committed to helping your business grow and…
A logo of Treeti.
Regional Development Australia Brisbane
RDA Brisbane is delivering the Australian Small Business Advisory Services (ASBAS) program throughout Queensland. The scheme delivers low cost, high quality, digital advisory services to small businesses, to help them increase their online presence and…
A logo of Regional Development Australia.
City of Joondalup
The City of Joondalup is part of the Small Business Friendly Local Government (SBFLG) initiative, which was developed by the Small Business Development Corporation (SBDC). As part of this initiative, the City partners with…
The City of Joondalup is part of the Small Business Friendly Local Government (SBFLG) initiative, which was developed by the Small Business Development Corporation (SBDC).
Edith Cowan University
ECUBIC was established in 2003 following the receipt of grant funding from the Commonwealth Department of Employment, Workplace Relations and Small Business as part of their Business Incubator program. The City of Joondalup and…
ECUBIC was established in 2003 following the receipt of grant funding from the Commonwealth Department of Employment, Workplace Relations and Small Business as part of their Business Incubator program.
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