Nick’s Jerky

“We’re a social enterprise supporting mental health and making Australia’s best beef jerky. We named this business after Adam’s mate Nick, who tragically lost his life to suicide a few years ago.”

Kasia Mcnaught

Kasia McNaught, Social media marketing

13 December 2022

Digital Solutions Advisor Greg Mawer recently teamed up with his mate Adam to launch a beef jerky company with a mission.

“We wanted to do something to make a difference. We’re just a couple of simple blokes. We can’t cure cancer or solve climate change. We made the decision to create a social enterprise to do our part and we’re donating 50% of our profits to organisations that support mental health. Our jerky is handmade in small batches in our butcher shop. We’ve tried and tested countless iterations to make what we (and many of our customers) believe is Australia’s best beef jerky.”

Despite Greg being an experienced business advisor in his own right, and one of the advisors of our Digital Solutions program, he knows that it takes a team to run a successful business. So he reached out to digital marketing advisor Kasia McNaught and joined Digital Solutions with Nick’s Jerky.

“The support we received from Kasia McNaught and Business Station through Digital Solutions was amazing. Her insight into all things social media, branding and communications has helped us refine our brand voice and create a fantastic business. I owe big thanks to Kasia and Business Station for their assistance.”

Greg was able to launch the website for Nick’s Jerky after a successful crowdfunding campaign, thanks to the support he received through Digital Solutions.

Kasia Mcnaught

ABOUT THE Social media marketing

Kasia McNaught

Kasia McNaught is a passionate digital marketing and communications consultant with over 14 years of experience working with businesses across digital, traditional and outdoor media.

Subscribe for monthly updates


Subscribe to our monthly newsletter

Our latest articles, upcoming events and small business news to keep you up-to-date — straight to your inbox.