“I’ve actually been in health, wellness and fitness for about 28 years so I’ve either seen it or done it. I’ve always been interested in food and exercise and also love teaching. I started out as a fitness instructor and I’m still teaching classes today. I wanted to do something as an add on to the exercise, so I got into coaching.”
Fiona Taylor is the owner of Choose Healthy in Perth, Western Australia. She joined the Digital Solutions program when she needed help with digital marketing and improving her customer acquisition strategies.
“In the last two years I’ve really gone all in on the business. It’s predominantly online, but I also do face to face events. I help women in their 40s, 50s and 60s change their relationship with food and exercise. To get their energy back without missing out and restrictions.
“In the beginning I thought I would just focus on nutrition as an extra for the exercise. But because I’m a teacher, I teach part time at a university, I thought no I’m actually interested in the why. How to really help people and it’s not just food and exercise.”