How Is Business Coaching Different From Consulting Or Training?

Business coaching, “training” and “consulting” are often used interchangeably. After all, they’re pretty similar at first glance.

In Perth, Brisbane, Darwin, business coaching, consulting and training all help emerging leaders and entrepreneurs develop their capabilities and overcome challenges. But despite starting from a similar place, the outcomes of each approach differ widely.

So when it comes time to level up your skills or grow your business, it helps to know the ins and outs of coaching, training and consulting. This guide is designed to help small business owners, entrepreneurs and ambitious business leaders access the best resources for their needs.
In this guide: 

  • What is coaching?
  • What is consulting?
  • What is training?
  • The key differences between coaching, consulting and training
  • How to find a small business coach in Perth

What is coaching?

Business coaching focuses on building individual capacity

Business coaching, also called business mentoring in Perth, Brisbane, Darwin, is essentially a self-development tool with guidance from an experienced mentor. Coaching is tailored to the individual. It’s designed to help you:

  • Achieve their goals, either personal or professional
  • Improve their performance
  • Develop new skills and ways of thinking
  • Overcome future challenges independently

A small business coach acts as a sounding board and guide, providing feedback, resources and strategies to meet individual goals.
Those goals might be related to launching or growing a business . Or they might not be – business coaches in Perth, Brisbane, and Darwin can also guide personal growth in a professional context.

What is consulting?

Consulting focuses on organisational outcomes and delivers a specific service
Where business mentoring builds capacity from the inside out, consulting solves problems from the outside in.
Consulting typically involves an independent expert providing advice and recommendations to overcome a specific challenge or meet a specific goal.

For example, firms might call in consultants to:

  • Launch a new product
  • Improve process efficiency
  • Set up a new software tool
  • Restructure the organisational chart

Consulting engagements tend to be based on contracts with defined milestones, goals and end dates. Once the job is done, the consultant steps away.

What is training?

Training builds capacity on an individual or team basis, sometimes with recognised courses

Business training is a little trickier to define. Training can be formal or informal, personalised or generic, long-term or one-off. It all depends on the organisation’s requirements.
However, the defining characteristic of business training in Perth is that it teaches specific skills or knowledge. A trainer presents information, demonstrates techniques and provides practical exercises. At the end of the session or course, participants should have new skills and expertise to perform a particular task.
Here’s where the lines between business coaching, consulting and training get a little blurry. Business coaches might recommend training courses or even facilitate informal training for clients. Consultants might be called in specifically to train teams on new software.

20 January 2023

Still Have Questions Business Coaching

5 key differences between coaching, consulting and training

Who it’s for

Business coaching builds individual capabilities. It’s not always linked to business outcomes, although it can be. Therefore, coaching is best for entrepreneurs starting a new business, managers ready for a new challenge, and experienced leaders looking to round out their skill set.

Business training is also a great option for skills development. Training can walk the line between coaching and consulting. For example, training a team to use a new CRM balances individual skills development with financial outcomes. Or training might benefit the individual, such as a Certificate training course.

On the other hand, consulting is effective for overcoming business challenges or designing innovative solutions to complex challenges. Consultants contribute independent expertise that helps Perth businesses achieve their goals. However, any individual gains are an accidental by-product. The focus is on firms.

What it achieves

We’ve said this before, but it bears repeating:

  • Business coaching builds individual capabilities
  • Consulting delivers a bespoke service for companies
  • Training teaches individuals or teams a new skill

Now that you’ve got the distinction clear in your mind, you can make an informed decision about the approach that suits your goals. It’s also not uncommon to use a combination of small business coaching, training and consulting to achieve your goals.

How it works

Consulting is typically time-limited, with goals and milestones written into a contract or SLA (service level agreement). On the other hand, the rate and frequency of business coaching engagements depend on the individual. It’s more flexible and open-ended.

You might meet your mentor once a month, weekly, or ad-hoc. And many Perth business coaches are open to meeting online or in person, which is especially helpful for regional and remote small business owners.

What it requires from you

One of the most visible differences between coaching and consulting is your time investment. Consultants are usually happy to work independently after receiving a brief. They’ll check in occasionally, but the process is largely hands-off.

Business coaching, however, requires your commitment. At a minimum, you should be prepared to meet your mentor regularly and complete any “homework” they recommend.

Training is different again. If you’re enrolled in a Certificate or Diploma course, you’ll be required to attend classes and complete assignments. Short courses and informal business training, such as upskilling in digital technologies, can be more flexible.

Who you’ll work with

Choosing the right mentor or consultant is crucial to getting the most out of your investment. Because coaching and consulting are investments – in your career, company and capabilities.

When it comes to business coaching in Perth, you can rest assured that Business Station’s network of mentors is thoroughly vetted and highly experienced. Each small business coach has a speciality, so look through some profiles to find a mentor with the right background for your requirements.

So, should you choose a business coach, consultant or trainer?

Well, that depends. Whether you work one-on-one with a business coach, hire a consultant, or join a training program depends on your circumstances.

The decision-making process starts at the end. Specifically, it starts with your goals. Work backwards from there and reach out to some business coaches in Perth for informal advice before making a final choice.

See if our Business Coaching program is right for you and

schedule a discovery call today.

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