Colin Jorgensen has 30 + year experience in manufacturing, wholesale/ distribution models and business coaching. He is an experienced Chief Executive Officer that supervises and controls all strategic and business aspects of the company as well as the direction in creating a vision for success. Colin has been involved in Start-ups and owned and operated family business models.

Apart from his high expertise as CEO, he is a seasoned business owner, who has significantly grown and helped other business to attain next phase of success, with his strong and diversified business expertise and ability to combine highest level strategic thinking, different perspectives, wise counselling and an accountability framework to achieve long-term sustainable value.

As CEO for Business Station, Colin’s vision is to develop support small business through the development of a variety of support programs and systems including incubators, formal and informal training opportunities, business coaching and help with business strategy.

Colin also is a philanthropist & is chairman of Foxglove Project – empowering women, and transforming communities in different developing countries.

In his spare time, Colin enjoys spending time with his family at his house in the hills, travelling, cooking and playing the drums in a gigging rock band!

Trevor brings a wealth of knowledge and experience in the Industrial, Construction and Safety industries to the Business Station team. Trevor is an experienced State Manager with multiple sales and management roles over his career and his training as a Boilermaker leads him to take a hands-on approach to all challenges.

As the Manager of our ECU Business and Innovation Centre in Joondalup, Trevor is approachable and will do whatever he can to ensure the needs of our members are met. He is responsible for maintaining the strength and stability of the centre, making sure our services are top-notch and providing guidance and support to our small business residents.

Trevor’s interests include music, working as the mechanic for a successful Perth Go Kart team, completing home renovations and being a proud Grandfather.

Gözde (or Göz for short) is the Graphic Designer at Business Station. She’s part of the Marketing team and she is responsible for all aspects of the company’s design process.

If you’ve ever visited or called our Gosnells incubator, you would have met Kasey! Kasey is our Incubator Coordinator in Gosnells. In her role, Kasey is responsible for:

• Incubator support
• Administration
• Room bookings
• Site inductions
• Tenant and client liaison
• All day-to-day operations

Basically, Kasey makes sure the incubator is running smoothly and efficiently (and the vending machine is always well stocked with chocolates!).

Kasey has significant experience working in customer service, having previously held reception roles in the service industry.

In her spare time Kasey says she is mostly chasing after her kids, but also enjoys reading a good crime novel or something psychology related.

Trinity is a positive and energetic coach, trainer and business development manager.

She has a strong background in learning and development, Trinity has designed and delivered business training programs across Australia and New Zealand.

Trinity is passionate about providing clarity and transparency on your personal path to success. She has the ability to inspire a shared vision for the future and work with you to create a clear pathway towards it.

Rebecca Ruiz is a seasoned business development and sales coach with a passion for helping businesses scale through strategic digital marketing and go-to-market strategies. With a background in sales, account management, and business development across various industries, Rebecca supports founders and business owners in launching and optimising their digital products. Her expertise includes SaaS, PaaS, and technology-driven growth strategies, ensuring businesses gain traction in competitive markets.

With over 20 years of experience in entrepreneurship, sales, and marketing, Neda Farzad specialises in helping small businesses grow, scale, and achieve profitability. Having successfully launched and scaled multiple businesses, Neda brings a hands-on approach to business coaching, offering tailored strategies that drive measurable results. Her expertise spans digital marketing, business process optimisation, and leadership development.

Lyndelle Palmer-Clarke is a business performance coach and founder of the ScaleToSale™ Framework, helping entrepreneurs scale and exit their businesses strategically. With a track record of building and exiting multiple businesses, including a global consumer lifestyle brand that shipped to over 135 countries, Lyndelle understands the full business lifecycle from startup to sale. Her expertise lies in business strategy, leadership development, and performance optimisation, guiding business owners to create profitable, scalable ventures while enjoying the process.