Fair question, right? Why do I keep churning out these blogs week after week? Is it because I have nothing better to do? Hardly. If anything, it’s the opposite—my schedule’s packed, and yet, here I am, still typing away. So, why? Is it driving business? Is it just for the fun of it? Or am I merely trying to maintain a “thought leader” profile, as the internet loves to call it?
Let’s start with the obvious: Do I get business from these blogs? Yes, occasionally. But that’s not the primary reason I write them. I’m not sitting here thinking, “Right, let’s reel in a new client with a cheeky post about hospital waiting times.” If I were banking on blogs alone to fill my pipeline, well, Cash flow would struggle even further!
Here’s the real reason: these blogs are about presence, not immediate profit. It’s about being in the conversation—whether it’s about business, leadership, or even the random musings on how our healthcare system could learn a thing or two from your local café. Sure, they might not directly lead to new clients every time, but they serve a bigger purpose.
By putting my thoughts out there, I’m reinforcing that I know my stuff. Whether it’s business strategy, leadership, or how to manage an organisation in a constantly shifting landscape, these posts position me as someone with something to say—and more importantly, as someone worth listening to. In the business world, especially today, that’s priceless. People might not remember that blog I wrote about contingency plans from six months ago, but when they need advice or expertise, they remember that I’m a person who consistently provides insights.
There’s also the element of connection. Let’s face it—people like to do business with people they relate to. The blogs allow me to connect with an audience that might otherwise just see me as a name and a title. These posts let me inject some humour, throw in a few rants, and show a bit of the person behind the suit (or drum kit). They’re like an open invitation to have a chat—no hard sell, no expectations. Just a conversation starter.
And then there’s the bigger picture. As CEO of Business Station, I’m not just running a business; I’m building a community. I want to lead conversations that matter, challenge conventional thinking, and encourage others to take a deeper look at how they run their businesses. By consistently putting out thoughtful content, I’m not only contributing to that dialogue, but I’m also helping to shape it.
In short, these blogs aren’t about a quick return on investment—they’re about playing the long game. It’s about building trust, establishing credibility, and staying top of mind. Sure, it helps with the “thought leader” label, but that’s not the driving force. The goal is to spark conversations, challenge assumptions, and maybe—just maybe—make a small difference in how someone approaches their business or leadership role.
Also don’t expect if you link with me that you get that standard return message on Linkedin, offering all the wonderful narcissistic offerings of how good I am
So, to answer the question: Do I get business from it? Occasionally. Is it just for my profile? Not entirely. It’s bigger than that. It’s about staying relevant in an ever-evolving landscape and ensuring that when people think about business, leadership, or strategies for growth, they think of me.
